Bannon, Carlson and... Liz Truss? Inside the Ex- PM's Attempt for Make America Great Again
Britain's shortest-serving prime minister, began the first edition of her video series with a vow to reveal "malicious actors" working to weaken the UK, United States and European nations. She explained she would lay bare how an "international network of leftists function to subvert the democratic process and the will of the people."
"We're going to look at the Maga phenomenon and observe how it can be accomplished in Britain," the former PM stated. "Our guests will include the prominent voices of the Maga movement."
Before the program's debut, there was a strong advocate. "This represents the dawn of a sort of revolution," stated the controversial US journalist. His media outlet Just the News will publish the former prime minister's new podcasts.
Building Connections in the Maga Media Ecosystem
British fellow travellers, including a pro-Reform adviser, have also helped her launch the Liz Truss Show. The setup is adequate, though simple. The show has attracted a subscriber base of 10k in her first week and her premiere achieved tens of thousands of views in that timeframe.
It is a small opening, but in making common cause with John Solomon, she is being thrust into a well-developed conservative ecosystem generating and disseminating Make America Great Again themes. Its obsessions involve alleged censorship by the traditional news outlets and a desire to remove a conspiratorial 'deep state' – a force that she attributes her downfall to for the abrupt termination of her calamitous premiership.
"Just the News is not widely recognized past the Maga world, but it does have influence there, largely because of Solomon, who gives commentary on conservative outlets like Bannon's 'War Room' podcast and has even spoken with Trump," commented Professor Alex Hinton, who has closely studied the Maga movement.
A Controversial Partner
Her effort to transplant American conservative media to the UK has aligned her more closely to divisive personalities such as Solomon.
He set up the platform after backlash following accusations of pushing misleading narratives about Joe Biden's anticorruption effort in the Eastern European nation, as well as disputed reports about one-time diplomat to the region.
Solomon's reporting were amplified within the conservative press, with the journalist appearing as a frequent visitor on Sean Hannity's influential Fox News program. The former president personally promoted the journalist's work.
Solomon made the reports about Ukraine in a set of articles for the political newspaper The Hill, after having been moved to a columnist role when staffers raised concerns about his work. These reports were key in Trump's pressure for the Ukrainians to probe Hunter Biden and his father in 2019. This pressure resulted in impeachment charges targeting Donald Trump. The Senate later voted to acquit the then-president.
Shortly after he exited the publication in late 2019, the publication revealed it was carrying out a review of his reporting relating to Ukraine. It determined he had cited questionable informants and noted he "omitted key facts about key Ukrainian sources, including the detail that they had been charged or were under investigation."
Entering the Ecosystem
Solomon's own broadcast spots are a sign of the conservative ecosystem Liz Truss is joining. Solomon mentioned his endorsement of her new show on a program he presents on the right-wing channel, a conservative television outlet that is where you find the Maga influencer former adviser Steve Bannon and on which former Fox host Tucker Carlson also features. The ex-PM has already spoken with Steve Bannon on a debut installment.
By partnering with Solomon and Just the News, the former leader has become a minor player in a extensive web of right-wing publications that often share and promote one another's material.
His personal programs have frequently included figures such as Mike Benz, a political voice whose criticism of the foreign aid agency was cited by the X owner as grounds for dismantling the foreign aid agency.
A Cross-Border Foray
While her awkward delivery and career difficulties have drawn derision within the UK, a number of stateside commentators are taking seriously her attempts to revamp her image as a British branch of the pro-Trump media ecosystem.
"One must regard people like Truss as significant, even if you may not want to accept their words at face value," said Rob Flaherty, who served in the Biden administration.
"Observers witnessed how in 2024 Donald Trump used that ecosystem to disseminate his views. Certainly that ecosystem exports and influences discourse internationally. It seems quite apparent to me that the conditions in the United Kingdom are akin to what allowed this non-mainstream media network to thrive in America."
Alan Finlayson, said the online conservative ecosystem was already exerting influence in Britain.
"Digital media is borderless," he said. "There is a certain environment within which ideas travel – at times appearing in harsh versions and other times more moderately – but which is interlinked."
Hinton said the expansion of the internet-based right wing in the UK in recent times meant the "possibility to have a increasing influence is significant."
A Transatlantic Ambition
"Both Truss and Nigel Farage not long ago appeared at the Conservative Political Action Conference, where I watched as they echoed Maga talking points before the {king of Maga|